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Urban Strategies Inc. teamed up with their long time design group Hambly & Woolley in November 2004 to reexplore their website and The Wire was thrilled to jump in the web technology saddle after providing hosting and highspeed access to USI for many years.
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"We shape and enhance urban places of all scales through strategic actions, holistic design and progressive policies. Our hallmark: consensus-driven solutions that are both visionary and achievable." |
With their characteristic blend of intellectual curiosity, personal engagement and humour, Urban Strategies challenged designers and technologists alike to build a visually dynamic and maximally usable website that was editable and search engine friendly. The result: great graphics and excellent copy on a flexible HTML, PHP, CSS software framework.
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At the prototyping stage, USI asked: 'How about a Flash homepage?' A full exploration allowed USI to weigh the benefits of both and opt for no Flash at this time. |
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What we did :
- web strategy
- PHP templates
- prototyping
- Flash review
- CMS site build
- email template
- email blasts
- CMS training
- web hosting
- traffic analysis
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All content is editable by USI - from simpler news templates to a Project with 25 fields for text, rollovers, pop ups, PDFs & media. |
Each section is a unique template and data (like Awards, News) are all discrete entries to speed changes in style and function. |
The Wire helps USI with their rich email updates. |
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